This year HEINEKEN USA will join the Nudge Global Impact Challenge for the fourth time in a row as Support Partner. Being the USA’s leading upscale beer importer, they supply international brands such as Dos Equis, Strongbow and Tecate to bars, restaurants and stores. With their long-term Brewing a Better World approach Heineken USA sets out to create shared, sustainable value for their business and stakeholders since 2010. Therefore, we are very proud to continue our collaboration this year, and to welcome and inspire a new young Heineken future leader in sustainability.
For HEINEKEN USA, having sustainability as a business imperative means mitigating environmental impact and social risks. In their own words: ‘We use the most sustainable methods throughout the process from barley to bar to create the most premium and quality products.’
At Nudge we find their approach to sustainability and business very inspiring, and are looking forward to work with their talented young professional to make impact. Take a look at the inspiring experiences that we shared with a previous Heineken participant Jesse Lopez, former Director of Business Intelligence and one of the winners of the Nudge Global Leadership Challenge 2016.