Meet the Team
Short Biographies
Jan van Betten, founder of Nudge
Jan van Betten started his career as a junior company lawyer with Philips before joining British American Tobacco. In 2005 he moved with his family to Munich to take up the role of CEO of Reed Elsevier Deutschland GmbH. Inspired by the development of a consumer platform for sustainable consumption in Germany, he started the social enterprise Nudge and Nudge Academy in the Netherlands in November 2010. Working with young talents from all over the world on their leadership for a sustainable future has become his passion and main focus.
Jan is the Co-Founder of the One Africa Leadership Development Program, see their website for more information: https://www.one-africa.co/
He is also currently active as a non executive board member for several profit- and not-for-profit organizations.
Ilse Lettinga, manager Nudge Global Impact Challenge