About the Challenge

90 young professionals from around the world team up to learn about
leadership, sustainability and impact

Why the Nudge Global Impact Challenge?

We live in drastically changing times. Resources are becoming scarce, climate change is a reality, and fair distribution of wealth is one of the major topics. Things must change immediately. We need a shift in business models, but also innovative and connective leaders to make this happen.

The Nudge Global Impact Challenge is an eight-month online personal development programme for young professionals that focuses on leadership, sustainability and impact creation. 2020 is the 11th edition of the Challenge. Our 1,000 alumni form a global network of like-minded young professionals creating impact within their organisations, networks and social environments. Participants join us from leading companies, social enterprises, governmental and non-governmental organisations, or while completing their studies.

Theme 2020 Prosperity for All – the Great Reset. Young leaders building a better world for people and our planet
Date August 2020 – April 2021
Format Online with a two-day ‘Grand Finale’ closure event on 21 and 22 June 2021 in the Netherlands
Criteria for participation Participants are required to have at least a Bachelor’s degree or equivalent, be between the age of 23 and 33, and fluent in English (verbal and written). Above all, they must demonstrate a clear passion for sustainability, a desire to develop their leadership skills, and are eager to make a positive impact.
Fees Cost outlined here

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The Programme

A unique online learning experience for future leaders who want to make a global difference

The Nudge Global Impact Challenge empowers a new generation of leaders that are able to create change, instill impact, embed sustainability, and positively influence organisations and society. The Challenge helps them develop the skills and competencies they need to become change makers.

This programme gives participants the support to act upon a sustainability topic they are passionate about. As a participant, they will devise a draft sustainability impact plan roughly two months before the ‘Online Kickoff‘ (15-16 October 2020). From October 2020 – April 2021, participants will work together with coaches, guides, trainers, experienced sustainability leaders, peers, and the Nudge team to improve and realise their impact plan and work on their personal development as a leader in sustainability.

The programme is concluded with a two-day ‘Grand Finale‘ closure event (21 and 22 June 2021) where all the participants will be invited to meet up in the Netherlands. In addition to inspirational keynote addresses and sessions, they will be joining the Nudge Global Impact Awards night, where they will witness firsthand the impact created by the 2019 and 2020 Challenge finalists. At the same time, they will get the opportunity to network with renowned change makers, the Nudge Advisory Board and an assemblage of CEOs from all over the world. The Awards are an integral part of Nudge’s mission to redefine success in business and work on behavioral change.

The Timeline

The Content

Theme of 2020:

Prosperity for all – the Great Reset. Young leaders building a better world for people and our planet

When aiming for prosperity for all, we work towards a world in which there is no poverty. A world where inequalities are reduced. Where education, healthcare and basic human rights, such as clean water and sanitation, are accessible for everyone.

However, this must be done within the planetary boundaries. The ‘all’ have to include future generations and all species that are dependent on, and crucial for our planet’s ecosystem.

To accomplish this, there is a need for leaders who work together towards a sustainable and inclusive future. Leaders who are not afraid of change, but rather see it as a powerful tool to create impact towards a world they want to live in. To achieve well-being for all.


Nudge’s method to create impact is by connecting Head, Heart and Hands.

The programme’s framework is based around four building blocks:

  • Changing Perspectives (keynotes, inspiration, interaction)
  • Changing Practices (skills development, presenting, friendly consulting, diverse workshops etc.)
  • Personal development (coaching, leadership training)
  • Purpose (creating a sustainable world)

The Nudge Global Impact Challenge enhances the leadership skills in sustainability of the participants, so they are better equipped to boost to the impact they want to create within their organisations or networks.” – Rick Koster, Founder LeaderScope (programme partner of the Challenge)

The Key Learnings

After the eight-month development programme, you will have:

completed your Sustainability Impact Plan

developed leadership skills in sustainability

the ability to create more energetic teams

increased the courage to act authentically in realising your dreams and creating real impact

been inspired by top sustainability and leadership experts who give insights and tools on leadership in sustainability

a better understanding of how Systems Thinking can support you to see the big picture and give a nudge at the right moment to the right person

been motivated by other participants through shared experiences in leadership in sustainability

networked with like-minded individuals and made friends for life

the ability to create real impact with added value

  increased your possibilities to change people’s behaviours through inspiration by touching Head, Heart and Hands