Advisory Board

Advisory Board

Our Advisory Board is a group of people that acknowledge the importance of the Nudge Global Impact Challenge to attract and highlight the leaders of the future. They endorse the Challenge and its urgency by contributing with their expertise. We wish to express our gratitude to all of them for providing their support.

Teresa Fogelberg

Ms Teresa Fogelberg is the former Deputy Chief Executive for the Global Reporting Initiative. She has profound experience in climate change as the former Director of Climate Change at the Ministry of Environment and former head of the Dutch Delegation of Conference of Parties (COPs) by the United Nations Framework Convention on Climate Change. Teresa brings more than 30 years of expertise and executive and board experience as top level diplomat and director at Ministry Foreign Affairs, Ministry of Environment, OECD, and UN. She currently serves as member of the Daimler Integrity and Sustainability Board; member of the Advisory Board OECD Business for Inclusive Growth Platform; and Board member of ICIMOD, Questionmark and SEED International.



Alicia García-Herrero

Ms Alicia García-Herrero is Chief Economist for Asia Pacific at NATIXIS. She also serves as Senior Fellow at European think-tank BRUEGEL and research fellow at Real Instituto El Cano. Alicia Garcia Herrero is currently adjunct professor at City University of Hong Kong, visiting faculty at University of Science and Technology (UST) as well as at China Europe International Business School (CEIBS).

In previous years Alicia held the following positions: Chief Economist for Emerging Markets at Banco Bilbao Vizcaya Argentaria (BBVA), Member of the Asian Research Program at the Bank of International Settlements (BIS), Head of the International Economy Division of the Bank of Spain, Member of the Counsel to the Executive Board of the European Central Bank, Head of Emerging Economies at the Research Department at Banco Santander and Economist at the International Monetary Fund.

Alicia holds a PhD in Economics at George Washington University and has published extensively in refereed journals and books.

Siep Hiemstra

Mr Siep Hiemstra, former President Africa & Middle East, Region Africa & Middle East, Heineken International B.V. and member of the Executive Committee of Heineken. Siep Hiemstra his international career took off in 1978 when he started working for Heineken. Between 1995 and 1998 he got acquainted to the African continent by acting as Deputy Director Africa. In 1998, Siep moved to Singapore where he was appointed Regional Director SEA/Oceania with Asia Pacific Breweries Ltd. In 2001, he was appointed Director of Heineken Technical Services in the Netherlands and Regional President Heineken Asia Pacific in 2005, based in Singapore. Most recently, in 2011, Siep Hiemstra was appointed President Africa and the Middle East

Abdoulie Janneh

Mr Abdoulie Janneh former United Nations Under-Secretary General and Executive Secretary of the UN Economic Commission for Africa (ECA) (2005-2012), Mr. Abdoulie Janneh is currently a Board Member/Executive Director at the Mo Ibrahim Foundation in Dakar, Senegal. He had earlier served as UN Assistant Secretary-General and UNDP Regional Director for Africa from June 2000 to October 2005.

Mr. Janneh is an active participant on the Boards/Advisory Panels of several organizations involved in Africa’s development, notably the Africa Forum of Former Heads of State and is the President of the Governing Board of the Africa Governance Institute.

He is the author of the book “Integrating Africa” and recipient of various honors/awards including the “Distinguished Africa Economic Icon of the Year Award 2011” and an honorary doctorate degree from the Lead City University (LCU), Ibadan, Nigeria.

“I am glad to support this innovative, credible and practical initiative that would add to the global pool of young leaders sustainability-conscious and ready for the future.”

Kees Tielenius Kruythoff

Mr Kees Tielenius Kruythoff is the former President of Unilever’s Home Care business. Working in senior roles within the company since the 1990s, he has worked in five different continents, Europe, Africa, Asia, Latin America, and North America. Following an exciting and successful career with Unilever, he has since dedicated his time to leading the LIVEKINDLY Company, which is committed to transforming the global food system. As the company’s CEO, Kruythoff is leading the effort to create delicious food that does not depend on animals or the depletion of natural resources. Fueled by a $200m founders’ funding round and led by founders, entrepreneurs, and global leaders, the company is on track to be one of the world’s largest plant-based food companies.

“I am very happy to be supporting Nudge as the organisation is exactly what is needed for a prosperous and better world. Value based authentic leadership for a more connected world.” 

Lan Ma

Ms Lan Ma, former Global Marketing Director, DuPont Solar, based in Shanghai. Dr. Lan Ma brings 18 years of global marketing and strategy experiences with leading companies such as DuPont, Proctor & Gamble and McKinsey & Company, in China, Japan, Singapore and the US. In her role as Global Marketing Director, Lan led the global marketing team for the DuPont Tedlar® business.
Born and raised in China, Lan received a Bachelor’s degree from the prestigious Beijing University before moving to the US to complete her Doctorate.

Marcello Palazzi

Mr Marcello Palazzi, BSc MSc MBA, philanthropreneur, founder and president, Progressio Foundation and co-founder, B Lab Europe, among many other public-good ventures. Marcello coined the notions of “civic” enterprise, economy and leadership in the late 80s. Since then, he has initiated or been involved in 300 “civic” projects in 33 countries, partnering with UN agencies, governments, foundations, corporations and NGOs. Several projects have led to the creation of independent organizations, such as ResponsAbility AG, The Copenhagen Centre, The Bremen Initiative, The New Academy of Business and Social Venture Network Europe. Marcello’s Alma Maters: London School of Economics, London Business School, Erasmus University, Harvard University.

“Nudge has got the formula right for a truly outstanding and inspiring program which cannot easily be found elsewhere. As a Harvard, LBS and RSM alumnus, currently Visiting Scholar at MIT, I can safely say that the Nudge Global Impact Challenge will uniquely equip participants with the mindsets, tools, contacts to make a positive difference in the world”.

Daniele Sacco

Mr Daniele Sacco is Group HR and Organization Director at Gruppo Mondadori. He is an experienced HR professional who has been working within the HR discipline for more than 25 years. Daniele has held both HR generalist and specialist roles at country, regional and global level and has experience across multiple industries including technology (Hewlett-Packard), finance (Italian Stock Exchange), FMCG (Kraft, Ferrero) and mining (Rio Tinto).


Jack Sim

Professor Jack Sim created a global movement that transformed the taboo on toilet and sanitation into a media darling, mobilising all 193 countries to adopt the founding day of his World Toilet Organisation to become the Official UN World Toilet Day (19 November). Formerly from the construction industry, he retired at the age of 40 to become a social entrepreneur. Jack is also the founder of the Restroom Association of Singapore and the Bottom of the Pyramid (BoP) Hub. His journey demonstrates how anyone can use his nudge model to create Massive Transformative Movements even without resources.