Heineken’s ambition is to Brew a Better World from Barley to Bar, respecting people and planet as they grow their business. The from Barley to Bar concepts ensures that sustainability is in each step of their value chain.
‘Sustainability has been fundamental to the HEINEKEN Company since our business began and it unites our global brands.’
Their strategy focuses on the areas where they can make the biggest difference, which include Protecting water resources, Reducing CO₂ emissions and Sourcing sustainably. With these focus areas, Heineken is actively helping to deliver the UN Sustainable Development Goals of ending global poverty, protecting the planet and ensuring prosperity.
Heineken Mexico participated for the first time in 2016 and has now fully embraced the Nudge Global Impact Challenge. After a thorough internal competition process, three young professionals from Heineken Mexico will be selected. These three talents will prove themselves agents of change at the Nudge Global Impact Challenge 2017.