De Friesland Zorgverzekeraar: making healthcare sustainable since 1815

De Friesland Zorgverzekeraar, one of the largest healthcare insurance companies in the Netherlands, will be sending two of their young talents to the Global Challenge! Nudge is delighted to partner up again with De Friesland in order to make their young leaders future-proof and to develop their skills in leadership and sustainability.

De Friesland Zorgverzekeraar strives for the best quality of life for its clients, now and in the future. As a regional health insurance company, they have an important social function in the northern region of the Netherlands. They have embedded corporate social responsibility (CSR) – specifically concentrating on People, Planet and Prosperity – in their policy and encourage partners to further develop CSR. In their new strategic plan ‘Back to the Future’, which focuses on the period from 2016 to 2020, De Friesland specifically focuses on prevention and vitality in the area of ​​CSR. Not only does a healthy lifestyle promote the well-being of the population, it makes rising healthcare costs more manageable: people, planet and prosperity in one.

Silke Jongbloed, Customer Advisor at De Friesland, said about joining the Challenge this year: “I think it is important to contribute to society and I would like to learn how I can use my qualities to make a difference in this world.” We look forward to welcoming Silke and her colleague Rutger Bennink in less than 3 weeks’ time!

Learn more about De Friesland in the video below (Dutch audio only):