Press Release: The 8th Nudge Global Impact Challenge begins

Press Release: The 8th Nudge Global Impact Challenge begins

International business leaders and 90 future agents of change gather in Peace Palace The Hague for the Nudge Summit

Amsterdam, The Netherlands, 25 October, 2017 – the 8th Nudge Global Impact Challenge starts tomorrow (26 – 28 October). 90 young talented professionals from all over the world participate in this life-changing leadership programme about sustainability and impact creation. They represent 30 global organisations such as Unilever, Heineken, Danone, Ferrero, Aegon, FrieslandCampina, Philips and ABN AMRO. The Nudge Global Impact Challenge creates a change in the leadership of the next generation of global business and society leaders, resulting in greater global impact on sustainability.


Nudge Global Impact Award

For the very first time this year, Nudge will hand out the Nudge Global Impact Award during the Nudge Summit, the highlight and second evening of the Nudge Global Impact Challenge. This prize celebrates the impact achieved by alumni that have participated in the past seven editions of the Challenge. In collaboration with the Department of Environmental Policy Analysis of the VU University Amsterdam, Nudge has assessed the impact made by alumni, of which six best in class were selected as finalists. During the Nudge Summit, these inspiring young leaders in sustainability will pitch their impact plans to a jury, consisting of prominent leaders in sustainability.

Jan van Betten, founder Nudge:

“Nudge focuses on impact. The Nudge Global Impact Challenge is the instrument for young professionals and their organisations to realise change and impact. Changing the lives of one billion people in a positive way and tackling global issues. Is it possible when you are 23 yrs? Yes, you can when you know how to mobilise your organisation towards doing business for good. Nudge realises the worldwide impact our alumni have created, it is about time to award them for that.”

Nudge Summit in the Peace Palace
At the Nudge Summit on 27 October over 200 CEOs, politicians, scientists and young future leaders in sustainability will connect and commit to make change happen. This year’s theme of the Challenge, ‘GDP or SDGs? Nudging young leaders towards sustainable economics.’ deserves a grand location, hence, the Summit will be held in the Peace Palace in The Hague (International City of Peace and Justice). Speakers include Blanca Juti (Chief Corporate Affairs, HEINEKEN Global) and Ezekiel Ole Katato (Maasai Elder, peacebuilder and founder and director of the Across Maasai Land Initiative).

Partners of the Nudge Global Impact Challenge are: ABN AMRO, AsianNGO, B Lab Europe, China Europe International Business School (CEIBS), Ferrero, Global Shapers, Goal Oriented Learners, LeaderScope, MasterPeace, Netvlies, Seedlink, Triodos Foundation, VU University Amsterdam, Wageningen University and Research and WakaWaka.


About Nudge

Founded in 2010, Nudge strives towards a sustainable society. Nudge is a social enterprise and B Corp based in The Netherlands. Nudge connects people and organisations with its online platform in order to achieve grassroots initiatives that bring a positive and long lasting change in our society. By facilitating bottom-up initiatives, Nudge offers perspectives for action that are accessible to everyone. Nudge invites everyone to take action and make a positive contribution to society. Over 60,000 people and 300 organisations in The Netherlands are members of the Nudge community and this number is increasing daily.

About the Nudge Global Impact Challenge

The Nudge Global Impact  Challenge is a life-changing development programme and competition for the best young talents in the world who want to advance their leadership skills in sustainability and impact creation. More information can be found here.