Press Release: Young impact leaders receive 2021 Nudge Global Impact Awards

Press Release: Young impact leaders receive 2021 Nudge Global Impact Awards


The Nudge Global Impact Awards Ceremony 2021, 22 June 2021

Keynote speaker Robert Metzke, Philips Global Head Sustainability:
“We need people who can build bridges, think in systems and work together.”

Amsterdam, the Netherlands, 23 June 2021 – On Tuesday 22 June during a live broadcast Awards ceremony, the winners of the Nudge Global Impact Awards 2021 were announced. Chukwuma Anklin Amadi, UI/UX Designer, Social Impact Innovator (Nigeria/Germany), won with his impact project Back2SchoolAfrica, Michaela Barnett, PhD student at Convergent Behavioral Science Initiative, with KnoxFill Zero Waste Refill Store (USA), and Sally Musungu, PhD researcher, Imperial College London, with AgriLabsConnect Limited (Uganda/UK). They received this global recognition for their achievements in creating the most impact on people’s lives and our planet. The winners are participants of the 2020 Nudge Global Impact Challenge, a yearly (August – May) personal development programme about leadership, sustainability and impact. 

Robert Metzke, Philips Global Head Sustainability gave an inspirational keynote on how Philips translates ‘Prosperity for all. The Great Reset’ (the 2020 Challenge theme) into an award winning sustainability strategy. He stressed clearly that we need people who can build bridges, think in systems and work together to find ways to lower the environmental footprint.

The Vrije Universiteit Amsterdam, strategic partner of the Challenge, was responsible for measuring and monitoring the impact created by the Award nominees. During the live broadcast, a jury consisting of Teresa Fogelberg (Board Member at Impact Economy Foundation), Prof. Dr. Philipp Pattberg (Head of Department, Environmental Policy Analysis at Institute for Environmental Studies, VU University), Jan Alberdingk Thijm (Owner at Alberdingk Thijm Leadership Transitions), Liu Yan (Social entrepreneur, System Innovator, Learning Facilitator) and Precious Mando (Senior Compliance and Prevention Officer at Financial Intelligence Centre in Zambia and Winner of the 2016 Challenge), chose the three winners from six finalists. Each winner received EUR 2.000,– to be used on a cause of public benefit connected to their impact project.

Nudge founder Jan van Betten: “The Nudge Global Impact Award is a great boost and recognition for our participants to realise their plans and create the impact they envision. With our Nudge projects, we aim to change the lives of a billion people, together with our partners, supporters, and of course the young women and men who are future leaders in sustainability. The Nudge Global Impact Challenge will help them make the change for a better world.”

The 60 participants of the 2020 Challenge represent 16 global organisations such as HEINEKEN, Ferrero and Philips and several Micro, Small and Medium Enterprises. They were challenged to provide and realise a tangible plan that generates sustainable impact. These organisations from all over the world acknowledge the importance of the Challenge as an integral tool to educate their young professionals on leadership, sustainability, and impact. The 12th edition of the Nudge Global Impact Challenge will start in August 2021.

About Nudge

Founded in 2010, Nudge strives towards a sustainable society. Nudge is a social enterprise based in The Netherlands. Nudge connects people and organisations with its online platform in order to achieve grassroots initiatives that bring a positive and long-lasting change in our society. By facilitating bottom-up initiatives, Nudge offers perspectives for action that are accessible to everyone. Nudge invites everyone to take action and make a positive contribution to society. Over 79.800 people and approximately 200 organisations in the Netherlands are members of the Nudge community and this number is increasing daily.