Press Release: The 9th Nudge Global Impact Challenge begins

Press Release: The 9th Nudge Global Impact Challenge begins

Business leaders from 35 countries gather in Peace Palace for the Nudge Summit


Jaap Smit, Commissioner of the King for the province of South Holland, will hand out the Nudge Global Impact Awards


Amsterdam, The Netherlands, 15 October, 2018 – the 9th Nudge Global Impact Challenge starts today (15 – 17 October). 90 young talented professionals from all over the world are participating in this life-changing leadership programme about sustainability and impact creation. They represent global organisations such as Heineken, Danone, Ferrero, BMW Group, Rabobank, Philips, Ministry of Infrastructure and Water Management, Nutreco and ABN AMRO. The programme creates a change in the leadership of the next generation of global business and society leaders, resulting in greater global impact on sustainability. The Nudge Summit on 16 October in the Peace Palace is the highlight of the Nudge Global Impact Challenge. Current and future leaders will connect and commit to make change happen.


Nudge Global Impact Award

During the Nudge Summit, Jaap Smit, Commissioner of the King for the province of South Holland, will hand out the Nudge Global Impact Awards. This prize celebrates the positive impact on society and the world that the participants of the Challenge are achieving through the realisation of their Sustainability Impact Plan. Nudge partnered up with the Department of Environmental Policy Analysis of the Vrije Universiteit Amsterdam to assess the impact made by participants, from which six finalists were determined. A jury will choose three Selected Awardees who will win a Nudge Global Impact Award.

Jan van Betten, founder of Nudge:

“Nudge focuses on impact. The Nudge Global Impact Challenge is the instrument for young professionals and their organisations to realise change and impact. Changing the lives of one billion people in a positive way and tackling global issues. Is it possible when you are 23 years old? Yes, you can when you know how to mobilise your organisation towards doing business for good. Nudge realises the worldwide impact our alumni have created, it is about time to award them for that.”


Nudge Summit in the Peace Palace
At the Nudge Summit on 16 October, over 200 CEOs, politicians, scientists and young future leaders in sustainability will connect and commit to make change happen. This year’s theme of the Challenge, ‘Towards a Circular Economy. Gearing up young leaders for new perspectives on leadership, culture and technology’ deserves a grand location, hence, the Summit will be held in the Peace Palace in The Hague (International City of Peace and Justice). The keynote speaker will be Martijn Lampert (Research Director, Motivaction International). He will share the results of the Glocalities global survey report, inspired by Nelson Mandela’s dream to eradicate poverty, titled ‘Increasing knowledge and activating Millennials for making poverty history’.

Partners of the Nudge Global Impact Challenge are: Circl, AsianNGO, B Lab Europe, China Europe International Business School (CEIBS), Ferrero, Fred Foundation, Global Shapers, Heineken International, India Connected, LeaderScope, MasterPeace, Netvlies, OPEN (One Planet Education Networks), Plastic Soup Foundation, Seedlink, Tony’s Chocolonely, Triodos Foundation, Unilever, VU University Amsterdam and Wageningen University & Research.

About Nudge

Founded in 2010, Nudge strives towards a sustainable society. Nudge is a social enterprise and B Corp based in The Netherlands. Nudge connects people and organisations with its online platform in order to achieve grassroots initiatives that bring a positive and long-lasting change in our society. By facilitating bottom-up initiatives, Nudge offers perspectives for action that are accessible to everyone. Nudge invites everyone to take action and make a positive contribution to society. Over 65,500 people and approximately 200 organisations in the Netherlands are members of the Nudge community and this number is increasing daily.

About the Nudge Global Impact Challenge

The Nudge Global Impact Challenge is a life-changing development programme and competition for the best young talents in the world who want to advance their leadership skills in sustainability and impact creation. More information can be found here.