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About Nudge

  • What is Nudge?
    Nudge is a social enterprise based in The Netherlands. We support the transformation to a more sustainable society through leadership programs, consulting, campaigning and by distributing our expertise to local communities. We work closely together with business, NGOs, science and governments to firmly root sustainability in their business models, governance and leadership development.
  • What is the Nudge Global Impact Challenge?
    The Nudge Global Impact Challenge is an eight-month online personal development programme, including a two-day ‘Grand Finale’ closure event on 26 and 27 May 2022 in the Netherlands. International speakers will share their latest insights in the fields of leadership, sustainability and impact creation. Participants will gain insight into their own talents and development areas by means of a Sustainability Impact Plan, a Leadership Capacity Assessment, coaching sessions, teamwork and diverse workshops.


  • How many participants are able to attend?
    In total 90 young professionals from all over the world will attend the Challenge. This year we're on the lookout for 60 company candidates and 30 Wild Card candidates.
  • Why is there an age limit for participants?
    Nudge does not want to exclude anyone, but we have made the conscious choice for a young target group. The Challenge is a development programme for young talents who are in similar phases of their lives. Ambitious professionals who are in the midst of shaping their careers. In the near future they aim to be in those positions in an organisation where they are responsible for taking the right strategic decisions with regards to the sustainability policy. In case you just fall out of this age group, and very keen to participate, do contact us via globalchallenge@nudge.nl
  • How can I apply for a Wild Card and what is the deadline for submission of my Wild Card application?
    Go to the tab Apply nowHere we explain the Wild Card process. You can apply for a Wild Card until 1 July, 2021.  
  • What are the costs? Are there any costs excluded from the participation fee?
    The participation fee for one company participant is EUR 4.500,- (excl. VAT). If a company joins with 2 to 5 participants, the fee is EUR 4.250,- per participant. Joining with 6 or more participants? The fee then reduces to EUR 4.000,- per participant. The accommodation cost (EUR 650,- incl. VAT for two hotel nights, food and drinks during the ‘Grand Finale’ closure event in the Netherlands on 26 and 27 May 2022, and invoiced separately by the venue) and travel expenses are covered by the company. Wild Card candidates: if you are selected as one of the 30 wild card candidates, your participation fee (EUR 4.500,-) will be sponsored via Nudge. The costs for your accommodation whilst being in the Netherlands (including two hotel nights, food and drinks during the Challenge = approx. EUR 650,-) and your travel expenses will be at your own expense.  
  • What’s in it for me?
    We live in drastically changing times. The leaders of the future have to develop a deep understanding of the new reality: resources are becoming scarce, climate change is a given, unfair distribution of wealth is present everywhere. Globalisation combined with the ever faster development of technology asks for new business models and requires a whole new skill set for our future leaders. The Challenge will provide you with a clear view on this new reality and help you develop the skills and competencies you need to become an influencer and changemaker. You will be linked to inspirational leaders and you will become friends for life with the other participants from at least 25 countries.


  • I’d like to know more. Who can I contact?
    Please send any questions to globalchallenge@nudge.nl.
  • Can the venue cater to dietary requirements?
    Absolutely! Shortly before the Nudge Global Impact Challenge we will ask the participants to inform us about their dietary requests.
  • Can Nudge help with travel arrangements?
    Nudge will help you with your travel arrangements from and to the venue once you have arrived in the Netherlands.
  • When and where will the Nudge Global Impact Challenge be held?
    The full online personal development programme runs from August 2021 - April 2022. The two-day ‘Grand Finale’ closure event of the Nudge Global Impact Challenge 2021 (May 2022) will take place at the beautiful Woudschoten Hotel & Conference Centre, in Zeist. The Nudge Global Impact Awards will take place at the Auditorium of The Peace Palace in The Hague, The Netherlands.
  • A Global Challenge in The Netherlands entails the emission of greenhouse gases. How does that work?
    Greenhouse gases will be emitted during participants’ travel from their home countries to Zeist in The Netherlands. It’s important to ask the question whether the Challenge warrants these emissions. Nudge has obviously considered this but we’ve come to the conclusion that we need all participants in one place interacting with each other. It’s impossible to create a sustainable world by yourself. By working together and learning from experts and fellow young professionals it’s possible to make greater moves forward. The encounters and experiences to be gained from meeting all together for two days will provide participants with invaluable insights, inspiration and motivation.
  • There are already so many workshops and seminars about sustainability and leadership on offer. How is this Nudge Global Impact Challenge different?
    Nudge recognises that leadership in sustainability is necessary in all fields wherever you may be active in society. This isn’t just a workshop about leadership, sustainability and impact. This Challenge is unique based on its personal approach to creating impact and inspiring the young leaders of the future. It is aimed at young professionals aged between 23 and 33 years old working in all sectors. These professionals are active in businesses (profit and non-profit), but could also be students or working in the field of education or government. Participants will be expected to interact as well as be challenged. They will undergo personal and professional development. The Challenge will mark the birth of a network of young leaders in sustainability. Upon completion the participants will remain in contact with each other and the Nudge team via social media channels and the Alumni Club.


  • What is the added value for a company to send employees to this Nudge Global Impact Challenge?
    This unique programme allows participants to expand their network, learn more about sustainable leadership and the creation of real impact. Furthermore, participants achieve tangible results for their own organisation. In the two months before the Challenge each participant will work on an Impact Plan for his/her organisation. A Leadership Capacity Assessment will trigger the participants to involve their influencers and CEO. The Nudge Global Impact Challenge empowers a new generation of leaders that are able to create change, instill impact, embed sustainability, and positively influence organisations and society. The Challenge helps them develop the skills and competencies they need to become change makers.


  • What is the theme of the Nudge Global Impact Challenge 2021?
    Rebalancing our planet.
  • Who will be speaking at this event?
    Keynote speakers for the 2021 Challenge have not yet been announced. To find out more about last year’s speakers click here.
  • What will the participants be challenged on?
    Participants will be challenged on affinity and disposition for the following three leadership skills: creating a compelling vision, building bridges and commitment to act. They will critically assess their own Sustainability Impact Plans, via personal coaching, workshops and interactions with other fellow participants. At the end of the Challenge, you as a participant will… → have created excellent ideas to enrich your Sustainability Impact Plan; → have increased the courage to act authentically in realizing your dreams in sustainability; → have developed your leadership skills, in particular resilience, adaptability and the ability to connect; → understand better how system thinking can support you to see the big picture and give the right nudge at the right moment to the right person; → be able to create energetic teams; → have increased your possibilities to change people’s behaviors through inspiration; → be inspired by top sustainability and leadership experts who give insights and tools for leadership in sustainability; → be inspired by other participants by shared experiences in leadership in sustainability; → have made friends for life.
  • What does the programme entail?
    The Nudge Global Impact Challenge is an eight-month online personal development programme for young professionals that focuses on leadership, sustainability and impact creation. Participants will devise a draft sustainability impact plan roughly two months before the ‘online Kickoffs‘ (2 September and 14 October 2021). From September 2021 – April 2022, participants will work together with coaches, guides, trainers, experienced sustainability leaders, peers, and the Nudge team to improve and realise their impact plan and work on their personal development as a leader in sustainability. The programme is concluded with a two-day ‘Grand Finale‘ closure event (26 and 27 May 2022) where all the participants will be invited to meet up in the Netherlands. In addition to inspirational keynote addresses and sessions, they will be joining the Nudge Global Impact Awards night, where they will witness firsthand the impact created by 2020 Challenge finalists. At the same time, they will get the opportunity to network with renowned change makers, the Nudge Advisory Board and an assemblage of CEOs from all over the world. You can find information about the Programme on this page.