“The Nudge Global Impact Challenge is an incredible opportunity to unlock the full potential of our people to help deliver our Brew a Better World ambitions. By involving people across our functions, Regions and OpCos, we want to continue integrating sustainability in our ways of working, and build the right skills to deliver on our targets and create a lasting impact.” – Sonia Thimmiah, Senior Director Global Sustainability
In 2021, HEINEKEN announced the Brew a Better World 2030 strategy with the aim to step up its ambition in sustainability and responsibility. We invite you to actively take part in this strategy by implementing your own sustainability project within HEINEKEN! By participating in the Nudge Global Impact Challenge, you will gain the necessary tools to develop your idea, work on your personal development and improve your leadership skills.
At the Nudge Global Impact Challenge, we combine leadership, sustainability and impact in a six-month development programme (October 2023 – March 2024), inviting you to realise your very own project connected to the HEINEKEN Brew a Better World strategy!
We provide you with the knowledge, inspiration and skills to become a driver of positive change.
Questions?
If you having any questions please contact Felipe Watanabe at the HEINEKEN Head Office in Amsterdam via felipe.watanabe@heineken.com
How to apply
Criteria for participation
- You have at least a Bachelor’s degree or equivalent
- You are between the ages of 23 and 33
- You are fluent in English (verbal and written)
- You want to actively contribute to HEINEKEN’s Brew a Better World strategy
Good to know
Your participation fee (€4.000,- excl. VAT), costs for accommodation (approx. €800,- incl. VAT) and travel/visa will be covered by your OpCo.
Application deadline HEINEKEN internal selection process
Please fill in the questionnaire below by 15 July, 12.00 CET.
Apply Now
For any questions regarding the Challenge, contact us directly at globalchallenge@nudge.nl
A project connected to HEINEKEN’s Brew a Better World strategy
Through the selection process, Nudge and HEINEKEN will assess your leadership competencies, motivation and the potential of the project you are planning to work on. This project, which will be your guiding thread through the programme, must be related to one of multiple key pillars of the Brew a Better World strategy.

Dayna Adelman, Head of Corporate Affairs at Multi Bintang Indonesia, The HEINEKEN Company, former Challenge participant, co-moderator of the Nudge Global Impact Challenge 2021
Important Dates
Application deadline |
15 July 2023 |
Outcome HEINEKEN internal selection process |
1 August 2023 |
HEINEKEN internal kickoff, Head Office Amsterdam |
7 November in the Netherlands |
Three-day Learning Experience |
8-10 November in the Netherlands |
Online sessions |
September 2023 – March 2024 |



