Nudge connects leaders Greenpeace and Unilever with leaders of the future

Nudge connects leaders Greenpeace and Unilever with leaders of the future

PRESS RELEASE Global summit in Amsterdam connects present and future leaders

Overveen, 5 November 2014 – Following President Obama’s visit to the Rijksmuseum in the Netherlands, heads of Greenpeace and Unilever North America will meet with 30 leaders of the future in the Van Gogh Museum in Amsterdam. On 8 November 2014, Kumi Naidoo (International Executive Director Greenpeace) and Kees Kruythoff (President of Unilever North America), keynote speakers of the Nudge Global Leadership Challenge 2014, will inspire leaders of the future and answer the question: What leadership is needed in this current age of transformation?

Why this Global Leadership Challenge?

Facing a multitude of challenges, our world is undergoing drastic changes. Natural resources are becoming scarce, new technologies are creating new dilemmas and the call for responsible leadership is becoming louder than ever before. Are we entering an era of transformation, can we leave the industrial revolution behind us? If the answer is yes, we need new leaders and new forms of leadership. How are we going to find these new leaders? Where do we start searching for them? The Nudge Global Leadership Challenge is the start of this search. Kees Kruythoff: “Our future leaders need to understand what sustainability means: making our world future proof. That is the challenge every individual and every organisation should be responsible for.”

Mr Rik Bleeker of the Amsterdam Economic Board will welcome both leaders and guests, including Mr Abdoulie Janneh, Former United Nations Under-Secretary General and Executive Secretary of the UN Economic Commission for Africa (ECA), and invite them to share their vision and ideas on how to address the challenges that current and future generations face.

The 30 young professionals with whom Naidoo and Kruythoff will interact, represent 16 countries (including India, the United States, Egypt, the United Kingdom, the Netherlands, China, Turkey and Brazil). They are the participants of the Nudge Global Leadership Challenge 2014, the first global search for new leaders showing responsible leadership and capable of integrating sustainability within existing structures and frameworks.

Van Gogh Museum, the most sustainable museum in the world

The Van Gogh Museum is the first international museum to has been awarded a BREEAM-NL In-Use sustainability certificate with a ‘Very Good’ score for building, management as well as use. This internationally recognized certification method assesses the sustainable qualities of the museum building and the way in which the building is managed and used. BREEAM-NL assesses the building and its management and use in terms of nine categories, energy, materials, water, waste, health and wellbeing and management being the most important.

About Nudge:

Netherlands based social enterprise Nudge strives towards a sustainable society and has been active since 2010. Nudge connects people and organisations with her online platform in order to achieve grassroots initiatives that have a positive and lasting change in our society. By facilitating bottom-up initiatives, Nudge offers perspectives for action that are accessible to everyone. Nudge invites you to take action and make a positive contribution to society. Over 36,000 people in the Netherlands are member of the Nudge community. This number is growing by the day.

The Nudge Global Leadership Challenge is supported by: ABN AMRO, Danone, Ferrero,  FMO, Heineken, Interface, Maximum, Multi Bintang, Nigerian Breweries and Unilever.

Partners of the Challenge are: Accenture, Missing Chapter Foundation, Netvlies, The Leadership Group and WakaWaka.

Note for the journalists: on-topic interviews can be arranged with Mr Kumi Naidoo and Mr Kees Kruythoff upon request.


Jan van Betten (founder and CEO Nudge),, + 31 6 52 416 416

Ilse Lettinga (Project and Communications Manager Nudge Global Leadership Challenge),, + 31 6 8 32 32 666