The Nudge Global Impact Award

The Nudge Global Impact Award

for impact created by the Challenge participants

We want to put the focus on the global impact that our alumni created. They prove they are true leaders in sustainability by successfully implementing their Sustainability Impact Plans. They continuously prove their capabilities to be true agents of change. Through the Nudge Global Impact Awards we congratulate the alumni who managed to create the biggest impact with their plans.

Impact Plan

During the Nudge Global Impact Challenge participants create and improve their sustainability impact plans: a plan that sets out the possible change towards a more sustainable orientation for the participants’ companies, organisations, universities and communities. Participants of the Nudge Global Impact Challenge 2018 are now working on the realisation of their impact plans.

Based on the answers from our alumni to multiple questions, three scores are assigned to each impact plan: direct impact, outcome impact and project management. These are all weighted and combined into a Total Impact Score. At the Awards, the jury will choose 3 Selected Awardees. Their prize: an amount of money to be used on a cause of public benefit connected to their impact project.

All participants of the 2018 Nudge Global Impact Challenge have been nominated for the Nudge Global Impact Award 2019. The evaluation framework that Prof. Dr. Philipp Pattberg (VU University) and his team have created allows our alumni to show the impact their impact plans have generated. Based on the Total Impact scores, 6 finalists will be selected. They will be invited to join the Nudge Global Impact Awards 2019, on the second evening of the Nudge Global Impact Challenge, to present the impact that they have made with their Impact Plan.

A cheque of €2000,- will be the prize for each of the selected three awardees for a cause connected to their Sustainability Impact Plans

The Nudge Global Impact Awards evening

The Nudge Global Impact Awards are an integral part of Nudge’s mission to redefine success in business and work on behavioral change. We will connect our 90 talented participants with renowned change makers, an assemblage of CEOs from all over the world and the Nudge Advisory Board.

The Nudge Global Impact Awards 2019 will be handed out to the alumni from the Nudge Global Impact Challenge 2018 for their efforts in realising their Sustainability Impact Plans.

The Nudge Global Impact Awards will take place at The Peace Palace in The Hague, The Netherlands. It is the seat of the Permanent Court of Arbitration, the International Court of Justice, the The Hague Academy of International Law, the Peace Palace Library and Carnegie Foundation. A location with enormous historical value. For more information check the website and watch the videos below.

We would like to congratulate our 2018 Awardees,  Anacelle Bautista (PeoplePods, the Philippines), Marta Mazza (Gruppo Mondadori, Italy) and Karen Lopez (HEINEKEN Mexico) for creating real and tangible impact. Find out more here.

If you want to get an impression of the 2018 Nudge Global Impact Awards, click here.


Peace Palace
Carnegieplein 2
2517 KJ The Hague
The Netherlands
T +31 70 302 42 42



Vrije Universiteit Amsterdam

The execution of the participants’ impact plans will be measured and monitored using the evaluation framework created by the VU Amsterdam, strategic partner of the Nudge Global Impact Challenge. At VU Amsterdam, Prof. Dr. Philipp Pattberg heads the Department of Environmental Policy Analysis (Faculty of Earth and Life Sciences); a team of more than 25 researchers that was evaluated in a 2014 international review as ‘world leading’ and as being ‘one of the highest profile academic research groups involved with sustainability governance from around the world’. We are proud that Prof. Dr. Pattberg and his team have designed the evaluation framework for the Nudge Global Impact Award.

Jury members Nudge Global Impact Award 2019

Professor Philipp Pattberg
Head of Department, Environmental Policy Analysis at Institute for Environmental Studies, VU University


Fred Matser
Founder of the Fred Foundation


Teresa Fogelberg
Jury Chair, Former Deputy Chief Executive, Global Reporting Initiative (GRI)

Jan Alberdingk Thijm
Chief HR Officer & Member of the Executive Committee, Nutreco

“We should never take our planet for granted. Imagine if you could only take one action on climate change and world peace, then society would benefit, our communities would benefit, the whole world would benefit. Be a leader of today, not of tomorrow. Participate, take action, raise your voice and connect with other people who value life on planet earth as of today, and for generations to come.”
Marsida Bandilli, Alumna of the Global Challenge, PhD Researcher at the University of Antwerp and Blogger for the Huffington Post