wild card sponsor

Circl is a new pavilion in Amsterdam’s Zuidas district. A place created by ABN AMRO where it can share the knowledge it has gained about circularity and advise its clients effectively about that issue. A building designed and constructed according to sustainable and circular principles. Circl has been created to be energy efficient and easy to disassemble, to make as little impact as possible on the planet. Many of the things used to build Circl have already had a previous life. What’s more, Circl is a living lab – a place where anyone and everyone with good ideas about sustainability and circularity can find the space they need. Circl is a place to learn, to gain inspiration, but above all to bring people together.

So what began as a plan for some extra conference rooms and hospitality facilities for ABN AMRO’s staff has ultimately become a meeting place open to all, with one sole objective: to speed up the transition to a circular economy.

Nudge is proud to have CIRCL on board as a wild card sponsor and the building perfectly fits the theme of the Nudge Global Impact Challenge this year: ‘Towards a circular economy’.

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media partner for Asia

AsianNGO was initiated to provide the necessary instruments to any organization which wants to reach its sustainability goals. Based in Hong-Kong and with a great network of partners in Asia, AsianNGO has focused on providing capacity building tools to numerous organizations for more than 10 years.

As media partner for Asia, they will provide media coverage of the Nudge Global Impact Challenge throughout the continent.

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B Lab Europe

network partner

B Lab is a nonprofit organization that serves a global movement of people using business as a force for good. Its vision is that one day all companies compete not only to be the best in the world, but the Best for the World and as a result society will enjoy a more shared and durable prosperity. B Lab therefore builds a global community of Certified B Corporations who meet the highest standards of verified, overall social and environmental performance, public transparency, and legal accountability.

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global knowledge partner

China Europe International Business School, as the global knowledge partner of the Nudge Global Impact Challenge, is pleased to be part of the search for new young leaders in sustainability.

CEIBS is mainland China’s leading business school with over 20 years’ experience in educating responsible leaders. Its motto ‘China Depth, Global Breadth’ is practically implemented in each of the wide range of business management education programs the school offers. CEIBS provides in-depth China knowledge, within a global context, connecting East and West through education, research and business practice. CEIBS is also active in Africa, to learn more about their activities click here.

In collaboration with the Nudge team, CEIBS will support the development of the programme for the Nudge Global Impact Challenge 2015, and foster the Nudge Global Impact Challenge.

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reward partner

Ferrero began its story in the little town of Alba in Piedmont, Italy, in 1946. Today, with a consolidated turnover of over 8 billion Euros, Ferrero is amongst the market leaders of the confectionery sector and the fourth worldwide Group in the chocolate confectionery market.

Social responsibility is in Ferrero’s DNA. Product freshness and high quality, careful selection of the finest raw materials, sustainable agricultural practices and continuous research and innovation are some of the key elements of Ferrero’s success. Moreover, Ferrero continues to invest in local communities thanks to the Ferrero Foundation, the Ferrero Social Enterprises and the Kinder+Sport programme.

Every year, the three winners of the Nudge Global Impact Challenge are invited to demonstrate their leadership skills, creativity and talents to help our Reward Partner in a global sustainability project. For the Nudge Global Impact Challenge 2017, Ferrero will be the host of the prize.

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Fred Foundation

wild card sponsor

Fred Foundation was founded by Fred Matser in 1996 to contribute to the development of a more functional society. From a vision of interconnectedness of life and circular thinking, Fred Foundation encourages people’s exploration of the essence within themselves, between people and between people and the environment in order to create sustainable societies. It supports projects (by invitation only) that contribute to the empowerment of people.


Global Shapers Community Amsterdam

network partner

“We are becoming increasingly aware that solutions to our global challenges must purposefully engage youth, at all levels – locally, regionally, nationally and globally. This generation has the passion, dynamism and entrepreneurial spirit to shape the future.”
Professor Klaus Schwab, World Economic Forum Founder and Executive Chairman

The Global Shapers Community is a network of city-based Hubs developed and led by young leaders between 20 and 30 years old who want to develop their leadership potential towards serving society. To that end, Hubs undertake local projects to improve their communities.

Shapers are highly motivated individuals who have a great potential for future leadership roles in society. Shapers are united by a common desire to channel the members’ tremendous energy and enthusiasm into building a more peaceful and inclusive world. The Global Shapers Community is one of several multi-stakeholder communities at the World Economic Forum. Other communities include the Young Global Leaders, the Global Agenda Councils, and the Schwab Foundation for Social Entrepreneurs.

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HEINEKEN International

strategic support partner

From a single brewery in Amsterdam 150 years ago, HEINEKEN has grown into the world’s most international brewer. HEINEKEN is a proud, independent global brewer committed to enthusing consumers everywhere. HEINEKEN aims to use their global business as a positive force for change. For example, one of their sustainability focus areas is reducing CO₂ emissions across the value chain (‘Drop the C’ programme), so their target is to grow their renewable energy usage to 70% by 2030.

Nudge and HEINEKEN International will work together to further develop the Nudge Global Impact Challenge and the Nudge Global Impact Award. HEINEKEN International is also sponsoring 5 wild cards this year.

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network partner

IndiaConnected is the No.1 Dutch advisory firm exclusively focused on India. They advise and support companies on market entry strategy, fiscal strategy and growth financing. With their exclusive network in India, they provide valuable matchmaking services for their clients. They also support their clients who want to export Dutch technology to India. Their local team of associates throughout India is available for all kinds of practical support, ranging from market research and audits to legal affairs.

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programme partner

LeaderScope is an international team of leadership trainers, coaches and facilitators for transformation. We will develop and facilitate the program during the Nudge Global Impact Challenge and guide the assessments to find the ‘Best Global Young Leaders in Sustainability 2017’. We will inspire participants with the latest and most impactful ideas on leadership in sustainability. We believe that the world of tomorrow needs next generation leaders with a courageous focus on sustainability.

At LeaderScope, we are passionate about unleashing the talents of leaders. Let’s connect!

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reward partner

MasterPeace is an award-winning global grassroots non-profit and non-governmental peace movement, currently existing in more than 40 countries around the world.

MasterPeace was launched in 2011, with the aim to mobilize people around the world to use their talent and energy for peace building and togetherness. Through music, sports, arts and dialogue, MasterPeace will help lead the way to a more sustainable world with less (armed) conflict.

MasterPeace focuses on actively engaging people around the world in peace-building actions. The world has seven billion inhabitants. They view them as seven billion sources of talent and energy. To achieve all that, MasterPeace offers a platform for a large community of Nelsons; social entrepreneurs, volunteers, bloggers, journalists, media, musicians, businesses and active citizens to connect together and support with actions.

By 2013, MasterPeace was awarded by the Secretary General of the United Nations Mr. Ban Ki-moon, the ‘innovation in peace building’ award on behalf of the United Nations Correspondents Association (UNCA).

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online business partner

As a full service online business partner we are passionate about all things digital. From our headquarters in the south of the Netherlands we work for a number of national and international organisations like Eukanuba, Miffy (nijntje) and Macintosh Retail Group.

We develop a wide range of online marketing- and business solutions, ranging from online marketing campaigns, eCommerce platforms, social media strategies to tailor-made online collaboration tools.
We help our clients to create game changing online strategies, come up with bright new ideas and deliver measurable results.

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network partner

At OPEN (One Planet Education Networks) we aim to accelerate the mainstreaming of responsible business practices. In achieving our ambition, we collaborate with progressive business educators and practitioners to make responsibility and sustainability more relevant, accessible and affordable for all companies and organisations. Furthermore, as OPEN was launched in 2017 by WWF and its partners, we build on over a decade of investment in sustainable business education. This will propel us into the next chapter of scaling impact around the world.

OPEN and Nudge team up to provide young professionals with relevant knowledge and insights to become future leaders in sustainability.

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global selection partner

Seedlink is a global leader in predictive language analytics. A person’s language is as unique as its fingerprint, and Seedlink is using this individuality to index human behavior. The technology helps companies to predict who fits a job best and who will be a future leader.

Seedlink and Nudge are partnering to provide data driven insights for applicants.

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Tony’s Chocolonely

wild card sponsor

Tony’s Chocolonely’s vision is 100% slave free chocolate. Not just their chocolate, but all chocolate worldwide. With incredibly tasty chocolate, they lead by example and show the world that chocolate can be made differently: in taste, packaging and the way they treat cocoa farmers.

Nudge is overjoyed to have Tony’s Chocolonely sponsoring a wild card for the Nudge Global Impact Challenge 2018!

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Triodos Foundation


Triodos Foundation manages special funds in the field of organic farming, development, the environment, sustainable energy, art and culture, education and health care. The Foundation’s aim is to stimulate both national and international initiatives that initiate social renewal.

Triodos Foundation receives donations in different ways. They include Triodos Bank savers who can appoint one of the special funds to benefit from (part of) their interest. Direct donations to these funds are also possible.

Triodos Foundation stimulates national and international initiatives that deliver positive change. In Spain, Belgium and the Netherlands the Triodos Foundation makes donations to support research and development in the sectors in which Triodos Bank is active. Given the purpose of the Triodos Foundation, they are a proud partner of the Nudge Global Impact Challenge.

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VU University of  Amsterdam

strategic partner

Nudge has entered into a strategic partnership with VU Amsterdam (Vrije Universiteit Amsterdam) for the Nudge Global Impact Award.

The execution of the participants’ impact plans will be measured and monitored using the criteria created by VU Amsterdam (Faculty of Earth and Life Sciences, Department of Environmental Policy Analysis). Based on these criteria three winners will be selected. The evaluation framework, created by  the Environmental Policy Analysis department of the Institute of Environmental Studies of VU Amsterdam for the Nudge Global Impact Award, is a perfect example of how science can help to create a sustainable society.

VU Amsterdam is an open organisation, strongly linked to people and society. In order to strengthen the connection between science and society, VU Amsterdam presents itself using 4 themes: connected world, governance for society, human health and life science, and science for sustainability, to encourage cooperation across the boundaries of academic disciplines.

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Wageningen University and Research

global knowledge partner

Wageningen UR (University & Research) consists of Wageningen University and several research institutes. It is the only university in the Netherlands that specifically focuses on the theme ‘healthy food and living environment’. Their research and education are based on a fundamental scientific approach and accordingly strongly geared toward application in practice. This is achieved through the close collaboration between different fields of expertise, including both natural and social sciences. This allows Wageningen University to obtain an integrated approach of actual societal themes, such as: climate change, unhealthy lifestyles, the continued pressure on our natural environment, animal welfare. “The world is our working area.”

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Waka Waka

network partner

WakaWaka (‘Shine Bright’ in Swahili) develops, manufactures and markets high-tech low-cost solar powered lamps and chargers that are indispensable products both in the developing world and in developed markets.

WakaWaka is an impact driven, social venture that fights to abolish energy poverty throughout the world. They are committed to a sustainable business model that makes the distribution of renewable energy-based lighting and power available and cost-effective for 1.2 billion households that lack access to electricity.

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